Two kinds of work for an eye-care practice, read down one chart

Everything we sell falls into two columns. One column builds things that stay: landing pages, a Maps listing, town pages, Strategic Content Assets and a practice website. The other column rents attention: ads on Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) that run while a budget runs.

A practice can take a single line from either column or read the whole chart from top to bottom. Nothing is bundled to make the bill look bigger.

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Choose the column to start in

Open either offer for the full list of lines and the plan that goes with it.

Search chart

Organic Growth

Organic Growth is the slow job of being found: a landing page for every exam type the practice offers, pages for the towns it draws from, a Google Business Profile that matches, and content that answers what people type before they pick an eye doctor. The owner reads and approves what goes live.

The top row of the search chart is $495 a month On the pricing page the entry plan gets a small panel of its own, set ahead of the larger three.

Inside the search work Price the four search plans

Lines this plan fills in

One landing page for each exam type, contact lens appointment and optical shop section
Town pages for each place the practice wants appointments from
A Google Business Profile carrying the hours, services and photos the owner approved
A routine for asking for public reviews that keeps patient details out of them

Ad chart

Paid Ads

Paid Ads meets people mid-search for an eye exam. Our team sets up the campaigns, writes each ad, keeps job hunters and glasses shoppers out of the audience and sends a summary every month. The practice holds the ad account in its own name, and the owner gets to okay each ad ahead of launch.

Running a single ad platform is $895 a month Click charges are a second bill: the practice pays them to the platform itself, and they never join our price.

Look through the ad work Price the three ad plans

Lines this plan fills in

Campaigns pointed at whichever exam types and nearby towns the owner names
Ads written without promises about care, for the owner to approve first
Negative keywords that fence off jobs, schooling and online glasses shopping
Calls and form sends counted for each campaign, with a summary at month end

Before a single page is drafted

The practice side of the table

We handle the marketing side and ask you for the practice side: the exam types on the menu, the towns you draw from, whether an optical shop sits inside the practice, and how many appointments the front desk can book before it is stretched. Marketing follows those answers instead of inventing them. We also ask which doctors the owner wants named and in what words, since that wording has to come from you.

With that gathered, the search column opens at $495 each month and the ad column at $895 each month. The page on plans and prices shows what every tier holds. A practice that wants the site itself built can read about building the practice website, and one curious how phone calls and form sends get tallied can open the lead counting page.

The platform charges the practice for clicks. No startup fee applies to either column, and no contract is signed.

Choosing between the two columns

Do the search column and the ad column work together?

Yes. One column can start first and the other join later. Pages give the ads somewhere to land, so the two fit together on the chart.

Must a practice replace its website before work begins?

Not always. Silver works from the site already online. Both Gold and Platinum bring a built-for-you website, hosted by us and edited on request.

Who words the text about the doctors?

We draft the marketing text around it. Whatever is said about the doctors, their titles and their standing comes from the owner or is approved by the owner.

Talk through the columns with the CEO

Pick a day and half-hour in the contact-page picker, and the CEO, Ross Cohen, rings then. A written note is fine too, using the fields for your name, your email and a callback number, plus a line about the practice.

Which exam types get the top row?

Name the exam types and appointment kinds you want booked more, the towns your patients travel from and any optical shop lines worth a page of their own. Leave out patient names and anything about anyone's eyes.

The last line of the chart is the phone

The pages, listings and ads sit on the lines above this one. Set an hour for a phone chat with the CEO, or send a written note first and keep reading.

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The chart drawn below the text is an illustration of how the work lines up, not a forecast.