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Optometrist SEO pricing, read one monthly line at a time

The price chart has two sections. The top section holds four search plans, from a twenty-five page entry plan up to a hundred landing pages with a website and outreach. The lower section holds three ad plans, that grow by one rung for each platform we manage.

Every figure repeats monthly. A practice owes no startup fee and can leave after any month.

Search plan linesAd plan lines ↓

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The search plans, largest line first

Each plan produces pages, a Maps listing and content for the exam types and towns from the owner's list.

Every search plan puts these lines in place

  • We read through the current site and Google Business Profile before a single page is drafted
  • Stale and doubled-up listings hunted down and cleaned across the directories that count
  • A habit of asking for public reviews, with patient details kept out of every request and reply
  • A page of facts written for AI assistants, held to wording the owner has okayed
  • A month-end list of each page, listing and ad that changed during the month

  • Silver

    $1,495/month

    The work every plan above it grows from, without a website.

    • Twenty-five landing pages in a run, each aimed at one exam type or one town
    • Monthly, four Strategic Content Assets, each answering a question people type before booking

  • Gold

    $2,495/month

    Silver stretched wider, with a site the practice does not have to host.

    • Fifty landing pages shared between exam types, towns and the optical shop
    • Monthly, eight Strategic Content Assets, each one posted only after the owner has seen it
    • An eye-practice website, built by us and kept on our own hosting, with edits made when askedLeft off this price

  • Platinum

    $3,495/month

    The widest chart: Gold plus link outreach and a change log.

    • One hundred landing pages arranged by exam type, town and the optical shop
    • Monthly, twelve Strategic Content Assets, held back until the owner has read them
    • An eye-practice website, built by us and kept on our own hosting, with edits made when askedLeft off this price
    • Outreach to local sites that might link to the practice, with every note passing the owner first
    • A running list of every change made to pages, listings and ads that month

Plans renew monthly and may be ended after any month, and ad budgets are never included in the prices on this page.

Jump to the ad plan lines

Three ad plans, one rung per platform

These prices cover our management. The platform bills the practice separately for clicks.

Every ad plan starts from these same lines

  • Every account for ads is registered to the practice itself, and it stays there if our work ends
  • Ad text, search terms and phone tracking are assembled before the budget starts buying clicks
  • Negative keywords hold back job hunters, students and online glasses shoppers
  • Click charges are paid by the practice to Google, Bing or Meta, never to us
  • Month end brings a count of phone calls and form submissions for every campaign

  • One ad platform

    $895/month

    One of Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), chosen by the owner.

  • Two ad platforms

    $1,595/month

    Any pair from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).

  • Three ad platforms

    $2,295/month

    Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), run side by side.

Plans renew monthly and may be ended after any month, and ad budgets are never included in the prices on this page.

Reading a price line on this chart

Start at the top and stop where the work matches the practice. A one-doctor office with a single town can begin on the entry plan. A group with an optical shop and several offices needs more landing pages, which is where the larger plans come in. A practice can move down a line later without starting over.

The monthly figure pays for our work and nothing else. Ad budgets, any hosting a practice keeps for itself and any fee a platform charges sit outside it. The services overview lays the two columns out together. How calls and forms get tallied is described under lead generation.

Questions about the price chart

What sits on the twenty-five page line at the top?
That is the entry plan, $495 each month, with twenty-five landing pages for the exam types and towns the practice cares about. Details of the pages are settled by talking with us.
Which plans include a site of their own?
Gold and Platinum include our own build of the website, hosted and edited for you. Silver and the entry plan work from whatever site a practice has online.
A practice already owns a site, so does the price change?
Each of those two cards has a toggle for that case; flip it and the card drops our website from the price.
Where does the click budget go?
Clicks are charged by the ad platform to the practice's own card. What we bill is for managing the account.
Can the practice buy both columns at once?
Yes, or it can begin with a single column and bring in the second afterward. A landing page gives each ad a destination.
Does any line on the chart promise booked exams or calls?
No. Pages, listings and ads are work we do. What reaches the front desk is not promised, and each month we tally the calls and form sends and report them.

The last line of the chart is the phone

The pages, listings and ads sit on the lines above this one. Set an hour for a phone chat with the CEO, or send a written note first and keep reading.

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The chart drawn below the text is an illustration of how the work lines up, not a forecast.