A marketing agency that keeps its attention on eye-care practices
This site is run by an agency with a narrow assignment: helping independent eye-care practices get found by people who type an exam search. Practices arrive in every shape, from a single doctor to a group with an optical shop attached, in one town or in several.
We draw the work to fit the practice in front of us, one line of the chart at a time.
Our job, and the edge where it ends
We write landing pages, tend Maps listings, run ads and build practice websites. Those are marketing jobs and the only jobs offered here. Whatever belongs to the exam room stays with the practice and its doctors, and no page, ad or review reply from us wanders into it.
The owner's business questions lead our work. Which exam types should the pages name? Which neighboring doctors' offices and schools matter to the practice? How full can the appointment book get before the front desk is stretched? Should the optical shop deserve a page to itself? Each of those is a question about the practice, answered by its owner, and marketing then follows the answer.
Four habits behind every chart we draw
- Order
Chart before campaign
The first sheet lists pages, listing and ads in the order they will be built, so the practice can tell which line depends on which.
- Ownership
Accounts opened in the practice's name
Ad accounts, the Maps listing and the site logins are registered under the practice's own details, and they stay there whatever happens to our work.
- Wording
Drafts rest on the owner's desk
Anything that mentions the doctors, their titles or their standing comes from the owner or is cleared by the owner ahead of publication.
- Privacy
Nothing personal collected
Our ads, review requests, replies and tracking are not set up to carry names, exam notes or anything about a person's eyes.
What stays on the practice's side of the desk
Exam-room matters never appear in our copy. We do not compare the practice with any other provider, and no line of ours promises any count of calls or bookings. Each ad platform keeps extra rules of its own for ads on eye-care topics, so the owner reads each platform's latest wording ahead of a launch.
If you want the full list of lines, the services overview lays out both columns, and the monthly price chart puts a figure beside each rung.
What the first planning sheet records
- The exam types on the practice's menu, in the owner's own words
- Every town the practice wants appointments from
- Whether an optical shop sits inside the practice and should have a page
- The neighboring offices and schools the owner considers worth a link
- How many appointments the front desk can book, as the owner sees it
- Which doctors the owner wants named, and in what words
Questions a practice owner may have about us
Can a one-doctor practice work with the agency?
Does the agency sell anything besides marketing?
How are patient details kept out of the work?
How does a practice begin?
Meet the CEO by phone
If this looks like the right-sized agency, book a phone chat through the contact form. Ross Cohen dials at the hour you pick, and a note works as well.
Which exam types get the top row?
Name the exam types and appointment kinds you want booked more, the towns your patients travel from and any optical shop lines worth a page of their own. Leave out patient names and anything about anyone's eyes.
The last line of the chart is the phone
The pages, listings and ads sit on the lines above this one. Set an hour for a phone chat with the CEO, or send a written note first and keep reading.
The chart drawn below the text is an illustration of how the work lines up, not a forecast.