Optometrist SEO that puts your exam types on the chart
Our optometrist SEO work is built for independent eye-care practices: a landing page for each exam type, a Maps listing that matches those pages, a page for every town you serve, and paid campaigns on whichever platforms you pick. We lay the work out like a wall chart and move the pointer down it one line at a time.
The first line is the largest. The last line is the fine print, and the fine print stays with the owner.
No startup fee applies and nothing binds a practice past the current month; whatever is spent on ads goes from the practice to Google, Bing or Meta.
The monthly plans, hung as a wall chart
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Platinum
$3,495/mo
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Gold
$2,495/mo
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Silver
$1,495/mo
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One ad platform
$895/mo
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The Top-Row Plan
$495/mo
Bigger letters, bigger plan. Money spent on ads is billed by the platform and never appears on this chart.
Who the chart is drawn for
One doctor, a group, or a practice with an optical counter
An independent practice carries its own questions. Which exam types should the website name? Which towns should the Maps listing cover? How many appointments can the front desk book in a week? We start from those questions instead of a stock package, and the answers decide how far down the chart the work goes.
The offer is two kinds of work. Organic search work builds pages and listings that stay in place, and its entry plan opens at $495 monthly. Paid ad management begins when a budget does, with a single platform running $895 monthly and the click charges billed to the practice by the platform itself. No startup fee comes with any plan; no contract ties a practice down. The price chart sets out every plan.
Patient names, exam details and anything about someone's eyes are kept out of our ads, review requests, review replies, tracking and contact form. Marketing never needs them.
Four lines at the top of the chart
- Largest line
A landing page for each exam type
Comprehensive exams, contact lens appointments and children's visits each get a landing page named for the way people type them into a search box.
- Second line
A Maps listing that echoes each page
The Google Business Profile carries the same exam types and towns as the pages, so the details a searcher reads on the listing match those on the page.
- Third line
Ads aimed at the appointment book
Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram) come on board singly, with job seekers and online glasses shoppers fenced out.
- Smallest line
Fine print the owner keeps
Whatever a page states about the doctors waits for the owner's okay, and the practice holds its own ad accounts and website logins.
Hang the work on the chart: search lines or ad lines
- Search chart
Organic Growth
Organic Growth is the slow job of being found: a landing page for every exam type the practice offers, pages for the towns it draws from, a Google Business Profile that matches, and content that answers what people type before they pick an eye doctor. The owner reads and approves what goes live.
The top row of the search chart is $495 a month On the pricing page the entry plan gets a small panel of its own, set ahead of the larger three.
- Ad chart
Paid Ads
Paid Ads meets people mid-search for an eye exam. Our team sets up the campaigns, writes each ad, keeps job hunters and glasses shoppers out of the audience and sends a summary every month. The practice holds the ad account in its own name, and the owner gets to okay each ad ahead of launch.
Running a single ad platform is $895 a month Click charges are a second bill: the practice pays them to the platform itself, and they never join our price.
From the exam menu to rows of work
| Exam type on the menu | Landing page it gets | Where we point it |
|---|---|---|
| Comprehensive exam | A page named for the exam and the town | Search listings and the Maps listing |
| Contact lens appointments | A separate page, reached from the exam page | Search ads in the practice's towns |
| Children's visits | A page written to parents, never to a child | Ads aimed at parents, and the Maps listing |
| The optical shop | A page for the counter inside the practice | Maps photos and links from each exam page |
| A second office | A page for that town carrying the address the owner supplies | Service-area wording on the listing |
Three beliefs we take off the chart
Overheard at the optical counterOne page can carry every exam type on the menu.
What the chart showsEach exam type is its own search, so each needs a separate landing page. A single page stretched over the whole menu names none of them clearly.
Overheard at the optical counterPages and ads cover the same ground, so paying for both doubles up.
What the chart showsThey sit on different lines. Pages take time to build and stay put. Ads start when a budget starts and stop when it stops. We draw both and the owner decides how far down to go.
Overheard at the optical counterThe agency should write copy about the doctors' standing so the pages sound weighty.
What the chart showsWords about titles and standing come from the practice, and our drafts keep a space open for them.
Why the pointer moves one line at a time
Work goes in order. A landing page for contact lens appointments is built before any ad is pointed at it, because an ad with no page to land on is only a bill. The Maps listing gets matched to that page next. Reviews, the month-end note and the owner's fine print follow, each as a line of its own. The bigger picture is drawn on the marketing overview, and the town-by-town side is on the local search page.
Each platform publishes extra rules of its own for ads on eye-care topics, and the owner reads through them first before a campaign goes on. Our ads are written to grown-ups and to parents, with no ad aimed at a child or at anyone's eyes. A practice that wants one site to hold all of this together can read about the practice website, and one curious about where calls and forms originate can open the page on lead counting.
Questions an owner asks before the first line
Do you work with a one-doctor office or only with groups?
Does the optical shop get pages of its own?
Which line of the chart do we start on?
Will patient information show up in your ads or reviews?
What binds a practice to the work after the first month?
Set an hour with the CEO
Ross Cohen, our CEO, will ring at a half-hour you select in the call-slot picker. Prefer to write? The form wants a name, an email address and a callback number, plus a few words on what the practice hopes to be found for. Optometrist SEO work for the practice starts from that short list.
Which exam types get the top row?
Name the exam types and appointment kinds you want booked more, the towns your patients travel from and any optical shop lines worth a page of their own. Leave out patient names and anything about anyone's eyes.
The last line of the chart is the phone
The pages, listings and ads sit on the lines above this one. Set an hour for a phone chat with the CEO, or send a written note first and keep reading.
The chart drawn below the text is an illustration of how the work lines up, not a forecast.