Optometrist website design that follows the exam menu
Our website design for an optometrist starts from the practice's own menu, line by line: each exam type, contact lens appointments, children's visits and the optical shop all earn a page. Gold and Platinum include the build, our hosting and edits whenever the owner requests them.
The words on each page are the owner's, written or passed before a page is published.
The shape of the site
An eye practice website read from the top line down
The top line of the chart is the home page: it names the practice and the towns around it. Below sit the exam type pages, the optical shop page and a page for every office address, with the contact page as the smallest line at the foot. A pointer travels down that list in order, so no page is added without a seat on it.
Hosting and upkeep are part of the work on two plans. Gold and Platinum keep the site on servers we run and change it on request, while Silver is priced without a site, so a practice on Silver stays with the website it has today. How each exam page gets found is the subject of search work built around exam type landing pages.
Four pieces of an optometrist website we build
- Home page
The first page a search lands on
Practice name, towns served and a doorway into each exam page, ending on the desk's address and phone.
- Exam pages
A separate page for every exam type
Contact lens appointments and children's visits each have their own page in the owner's wording, so a search for one is met by a page about that one.
- Optical shop
A page for the glasses counter
The shop that sells glasses and sunglasses is set apart from the exam pages, with its address and whatever the owner chooses to say.
- Contact page
The last line, where the front desk is reached
Address, phone and a route for a message, kept identical to what the Google Business Profile shows.
Eye practice site pages, their contents and their writer
| Page in the set | Contents of that page | Wording comes from |
|---|---|---|
| Home page | Practice name, towns served and a doorway to each exam page | Our draft, edited and passed by the owner |
| Exam type page | The exam type's name plus a route to the desk | The owner, who states what the practice offers |
| Optical shop page | Shop address plus whatever the owner chooses to include | The owner, set out by us |
| Town page | The town's name and how the practice relates to it | Our draft, built on towns the owner lists |
| Contact page | Front desk details identical to the Maps listing | The owner confirms every detail |
From a sketched page list to a site kept current
Draw the page list on a wall chart
Each exam type, office address and the optical shop is written down, and the owner adds or strikes lines until the list fits the practice.
Read each draft before a build
A sentence the owner dislikes is rewritten or dropped while it is still only text.
Build and host the set
With the text passed, we put the pages together and, for Gold and Platinum, run the hosting.
Make edits as requests arrive
A fresh exam type, a moved office or a reworded line comes to us, and we change the page.
Lines every page of the website carries
- A page title and description that name the exam type and the town
- Practice name, address and phone copied exactly from the Google Business Profile
- A way back to the home page and onward to the contact page
- Wording the owner has passed, sentence by sentence
- One page per exam type on the practice menu
- An optical shop page, kept apart from the exam pages
- No patient detail in page text or in any tracking placed on the site
Three notions about practice websites set straight
Overheard at the optical counterA new website is mostly a new logo and fresh colors.
What the chart showsOur end of website design is ordering: which pages exist, which sentence opens each one and where the contact details sit. Colors follow.
Overheard at the optical counterA single page can carry the whole practice.
What the chart showsOne page for each exam type means a search for that exam can arrive at a page written about it. We build the set from the owner's menu.
Overheard at the optical counterOnly someone who writes code can change the site.
What the chart showsOn Gold and Platinum, changes route through us: the owner asks, we edit, and nothing waits on the owner's own desk.
Which search plans include the website
Every search plan puts these lines in place
- We read through the current site and Google Business Profile before a single page is drafted
- Stale and doubled-up listings hunted down and cleaned across the directories that count
- A habit of asking for public reviews, with patient details kept out of every request and reply
- A page of facts written for AI assistants, held to wording the owner has okayed
- A month-end list of each page, listing and ad that changed during the month
Silver
$1,495/month
The work every plan above it grows from, without a website.
- Twenty-five landing pages in a run, each aimed at one exam type or one town
- Monthly, four Strategic Content Assets, each answering a question people type before booking
Gold
$2,495/month
Silver stretched wider, with a site the practice does not have to host.
- Fifty landing pages shared between exam types, towns and the optical shop
- Monthly, eight Strategic Content Assets, each one posted only after the owner has seen it
- An eye-practice website, built by us and kept on our own hosting, with edits made when askedLeft off this price
Platinum
$3,495/month
The widest chart: Gold plus link outreach and a change log.
- One hundred landing pages arranged by exam type, town and the optical shop
- Monthly, twelve Strategic Content Assets, held back until the owner has read them
- An eye-practice website, built by us and kept on our own hosting, with edits made when askedLeft off this price
- Outreach to local sites that might link to the practice, with every note passing the owner first
- A running list of every change made to pages, listings and ads that month
Plans renew monthly and may be ended after any month, and ad budgets are never included in the prices on this page.
Questions about an eye practice website
Can the optical shop have its own page?
Does the site make statements about exams?
Can a practice hold on to its present site?
How do edits work on Gold and Platinum?
May a page hold a patient's name or exam details?
Count the pages the exam menu needs
Exam types and office addresses go into the "How can we help?" box on the contact page. A voice may suit more: mark a half-hour on that same page and the CEO phones then.
Which exam types get the top row?
Name the exam types and appointment kinds you want booked more, the towns your patients travel from and any optical shop lines worth a page of their own. Leave out patient names and anything about anyone's eyes.
The last line of the chart is the phone
The pages, listings and ads sit on the lines above this one. Set an hour for a phone chat with the CEO, or send a written note first and keep reading.
The chart drawn below the text is an illustration of how the work lines up, not a forecast.