Optometrist SEO, worked one line of the chart at a time
Optometrist SEO means writing and tuning the pages a person lands on after typing an exam search, in each town the practice wants appointments from. We build those pages, tune the Maps listing to match and count what every page brings in.
We begin at the biggest line on the wall chart, a landing page for each exam type on the menu, and move the pointer down from there.
The top line
The widest line on the chart is a page for each exam type
One page named Services has to squeeze adult exams, contact lens appointments, children's visits and the optical counter into a few paragraphs. Our optometrist SEO plans give each appointment type its own landing page, named for that appointment alone.
Each page names the exam type, the office and the route to book. The owner writes or signs off every line about the doctors, their titles and their standing before it appears.
Below those pages sit the smaller lines: a page per town, a matching Maps listing, and monthly writing on the questions people type before they choose an eye doctor. For the way these lines meet ads and the website, see the whole-chart marketing page.
Each row of the exam menu and the page it earns
| Exam type on the menu | Page we write | Wording from the owner |
|---|---|---|
| Adult exam appointments | A landing page naming the exam, the office and the booking route | The appointment names the front desk already says aloud |
| Contact lens appointments | A separate page, so the booking route has its own address | Which doctors take these appointments |
| Children's visits | A page written to parents, with nothing aimed at a child | Which doctors see children, in the owner's words |
| The optical shop | A page about the counter, naming glasses and sunglasses only | Whether each office page mentions the shop |
| Each town served | A town page pointing to the nearest office and linking back to exam pages | The list of towns to draw appointments from |
| Offices in a group | One page per office, so every address has a listing and a page | Which doctors work at which address |
Six smaller lines under the top row
- Exam pages
One page per appointment type
One purpose per page, with a plain heading and a way to book.
- Maps listing
A Business Profile that agrees with the site
Name, address, categories and photos match the practice website, because the owner supplies them once and we keep the pair aligned.
- Town pages
Town pages, one per community served
Each town gets wording of its own.
- Monthly writing
Strategic Content Assets on a schedule
Monthly writing on the questions people type ahead of an appointment. The owner reads every piece first. Advice is never part of one.
- Link paths
Internal links that lead the pointer down
Town pages link to exam pages, and exam pages link to the booking route.
- Page tallies
A running count for each landing page
Each page keeps its own count of phone calls and form messages. Names and exam details never enter the tally.
What stays off every page we publish
Our pages talk about marketing and booking. The exam room itself is never described. A person's name, the reason for an appointment and anything about their eyes are kept out of pages, review replies and counts.
What the search plans put on the chart
- A landing page for each exam type on the menu
- A separate page for contact lens appointments
- A page for children's visits, written to parents
- A page for the optical shop that names glasses and sunglasses only
- A town page for every community the owner names
- A Google Business Profile whose name, address and categories match the site
- Strategic Content Assets written and published monthly after sign-off
- A monthly count of phone calls and form messages for every page
No page is promised a spot on any search listing. The plans describe the work we do, and where a listing lands is up to the platform.
How the pointer moves down the chart
List the exam types and the towns
With the owner we write out every appointment sold and every town wanted.
Write the top-line pages
Exam pages come first, each sent to the owner for edits before it goes live.
Bring the Maps listing into line
We edit the listing until its details match the new pages.
Read the tally and choose the next line
The monthly tally shows which pages draw phone calls and form messages, and the next town pages or writing are picked from it.
Three beliefs an owner brings to an SEO plan
Overheard at the optical counterOne Services page can carry every exam type.
What the chart showsA single page must split its heading and first paragraph between them all. A page per exam type lets each one name itself.
Overheard at the optical counterA Maps listing makes the website optional.
What the chart showsThe listing points visitors at a page, so the page must carry the same details. We keep the two matched.
Overheard at the optical counterMore pages always make a better site.
What the chart showsA page is worth adding only when the practice has something specific to put on it.
Four search plans, read from the top row down
Every search plan puts these lines in place
- We read through the current site and Google Business Profile before a single page is drafted
- Stale and doubled-up listings hunted down and cleaned across the directories that count
- A habit of asking for public reviews, with patient details kept out of every request and reply
- A page of facts written for AI assistants, held to wording the owner has okayed
- A month-end list of each page, listing and ad that changed during the month
Silver
$1,495/month
The work every plan above it grows from, without a website.
- Twenty-five landing pages in a run, each aimed at one exam type or one town
- Monthly, four Strategic Content Assets, each answering a question people type before booking
Gold
$2,495/month
Silver stretched wider, with a site the practice does not have to host.
- Fifty landing pages shared between exam types, towns and the optical shop
- Monthly, eight Strategic Content Assets, each one posted only after the owner has seen it
- An eye-practice website, built by us and kept on our own hosting, with edits made when askedLeft off this price
Platinum
$3,495/month
The widest chart: Gold plus link outreach and a change log.
- One hundred landing pages arranged by exam type, town and the optical shop
- Monthly, twelve Strategic Content Assets, held back until the owner has read them
- An eye-practice website, built by us and kept on our own hosting, with edits made when askedLeft off this price
- Outreach to local sites that might link to the practice, with every note passing the owner first
- A running list of every change made to pages, listings and ads that month
Plans renew monthly and may be ended after any month, and ad budgets are never included in the prices on this page.
Questions to settle before the pointer moves
How many landing pages sit in the entry plan?
Does search work have to wait for a new website?
Who writes the sentence about the doctors on a page?
Does a plan open with a charge or a lock-in term?
May a page or the form hold anything about someone's appointment?
Ready to draw the first line?
Use the contact page: type your towns and exam types into the note field, or choose a half-hour slot so that Ross Cohen, the CEO, phones you then.
Which exam types get the top row?
Name the exam types and appointment kinds you want booked more, the towns your patients travel from and any optical shop lines worth a page of their own. Leave out patient names and anything about anyone's eyes.
The last line of the chart is the phone
The pages, listings and ads sit on the lines above this one. Set an hour for a phone chat with the CEO, or send a written note first and keep reading.
The chart drawn below the text is an illustration of how the work lines up, not a forecast.